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      <image:caption>Step in, exhale and unwind. In the heart of the MECCA Bourke Street and MECCA Chadstone energy, our clinics offer sanctuaries of calm. Step in, be cocooned in comfort - wrapped in beautiful linen doona covers, warmed with hand-made wheat bags, with noise-cancelling headphones and soft eye pillows to transport you into deep rest. With private rooms for acupuncture, cosmetic acu-facials and Chinese medicine massage, and a closed clinical room for naturopathy and breathwork, every detail has been considered to create a nurturing atmosphere where you can unwind, feel seen, and focus on your wellbeing.</image:caption>
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      <image:caption>The Melbourne Apothecary is located inside MECCA Bourke Street and MECCA Chadstone, offering traditional Chinese medicine - acupuncture, gold ear seeds, cosmetic acu-facials, Chinese medicine massage, and naturopathy and breathwork within Melbourne’s major beauty destinations. Since opening our first in-store clinic on 8 August 2025 in MECCA Bourke Street, we have brought practitioner-led, evidence-informed care into a contemporary retail environment - creating a thoughtful and accessible entry point into natural medicine. Our services include express gold ear seed therapy, acupuncture and cosmetic acu-facials, naturopathic and nutrition consultations and breathwork. Appointments are available in person at MECCA Bourke Street and MECCA Chadstone, with select services offered online. The Melbourne Apothecary was born in 2020 under the roof of our sister clinic, Fertile Ground Health Group, which continues to provide fertility and family health services from its Fitzroy heritage terrace at 33 Smith Street. Our sister clinics remain closely connected in philosophy and care. Pictured: Jo Horgan (Founder, MECCA), Carly Woods and Charmaine Dennis (Founders, The Melbourne Apothecary)</image:caption>
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    <loc>https://the-melbourne-apothecary.com.au/about</loc>
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    <lastmod>2026-05-14</lastmod>
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      <image:title>About - Born from Expertise, Designed for Everyone</image:title>
      <image:caption>At The Melbourne Apothecary, we believe true care is more than a service - it’s a relationship. One that honours your individuality, listens to your story, and responds with wisdom, science, and heart. This is something we have been doing for over 24 years at our renowned sister practice, Fertile Ground Health Group, where we have been a trusted leader in natural health, helping individuals and families create healthy beginnings. In 2020, the world shifted, and so did our vision. In the wake of COVID, it became clear that our expertise in nurturing health could serve an even broader purpose. Enter The Melbourne Apothecary: a vibrant, forward-thinking space created by the founder and dynamic directors of Fertile Ground Health Group. What began as a boutique dispensary has grown into a general health clinic, designed to support the whole community.</image:caption>
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      <image:title>About - Care that Begins with Connection</image:title>
      <image:caption>We know that great care starts with the right connection. That’s why we go beyond a one-size-fits-all approach, taking the time to understand your goals, preferences, and circumstances, and connecting you with the practitioner best suited to support you. When you’re matched with someone who truly sees you, the experience of care can feel more supported and aligned. The Melbourne Apothecary is a collective of practitioners with decades of experience in natural medicine, traditional therapies, and evidence-informed care. What unites us is a shared vision: health that’s personal, grounded, and thoughtfully supported. Here, your breath matters. Your pace matters. Your inner rhythm matters. We’re here to walk beside you as you reconnect with your body’s own intelligence and explore what’s already within. If you’re ready to begin, we’re ready to meet you.</image:caption>
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    <lastmod>2025-12-31</lastmod>
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    <lastmod>2026-08-24</lastmod>
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      <image:title>Services - Express Gold Ear Seed Therapy</image:title>
      <image:caption>10-15 min | $49 24K Gold Ear Seed Therapy is a gold infused Chinese medicine acupressure technique. Your practitioner will begin with a brief consultation, including traditional tongue and pulse assessment, before placing a personalised constellation of 24K gold-plated ear seeds on specific auricular points. People often come in with areas of focus relating to stress, sleep, energy, skin, hormones, tension and general wellbeing. There are no needles and nothing pierces the skin. The tiny gold spheres sit on the surface of your ear for around 5-7 days, where you can press them yourself as a simple acupressure practice throughout your day. Feel better, with a touch of gold.</image:caption>
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      <image:title>Services - Express Naturopathic Consult</image:title>
      <image:caption>15 min | $49 Fifteen minutes with a degree-qualified naturopath can be a surprisingly useful place to start. Bring us the thing that has been bothering you, whether that’s your skin, digestion, energy, stress, sleep, hormones, frequent illness, or simply not feeling quite like yourself. Your naturopath will listen to what has been going on, help you make sense of where to begin and give you practical, personalised guidance. Depending on what you need, that may include food and lifestyle recommendations, nutritional supplements or a custom herbal medicine made through our dispensary. If your health needs a deeper look, we’ll help you work out the next step.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/617a29c86f5aae1f6b8317c2/979f3f96-9a1a-4afd-8c4b-f5a3b18171b7/Natural+medicine+-+The+Melbourne+Apothecary.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Services - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://the-melbourne-apothecary.com.au/contact</loc>
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    <lastmod>2026-03-19</lastmod>
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    <loc>https://the-melbourne-apothecary.com.au/team</loc>
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    <lastmod>2026-07-17</lastmod>
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      <image:title>Team - Carly Woods</image:title>
      <image:caption>CO-FOUNDER &amp; PRACTICE DIRECTOR | NATUROPATH | BREATHWORK FACILITATOR | LIFE COACH | ZENTHAI SHIATSU PRACTITIONER Breathwork | Nervous System Regulation | Emotional Resilience | Personal Growth | Retreats &amp; Group Experiences The way we breathe, think and respond to life shapes so much of how we experience it. Carly Woods has spent her career exploring the relationship between the body, mind, breath and behaviour and the patterns that connect them all. A naturopath, certified Buteyko breathing practitioner, life coach and Zenthai Shiatsu therapist, Carly brings together experience in natural medicine, bodywork and human behaviour. Her work is grounded in a curiosity about what makes us tick, why we get stuck in familiar patterns and how we can create meaningful change in our lives. With a particular interest in the nervous system, Carly explores the connection between breathing, stress, sleep, emotional wellbeing and the stories we tell ourselves. Her approach combines evidence-informed practices with practical tools that people can take into everyday life. BREATHWORK &amp; NERVOUS SYSTEM REGULATION Breathing is something we do around 20,000 times a day, mostly without giving it a second thought. Yet how we breathe can influence how we feel, sleep and respond to stress. Trained in the Buteyko breathing method with Patrick McKeown, Carly introduces people to the science and practice of functional breathing. Her group experiences explore breathing patterns, the relationship between breath and the nervous system, and simple techniques to support relaxation, breathing awareness and everyday wellbeing. LIFE COACHING &amp; THE ART OF BEING A HUMAN Why do we keep thinking the same thoughts, repeating the same behaviours or getting caught in patterns we've long outgrown? Trained through The Life Coach School with Brooke Castillo, Carly draws on cognitive coaching principles to explore the relationship between our thoughts, emotions, behaviours and experiences. Her work invites curiosity, self-reflection and questioning the stories we've come to believe about ourselves and the world around us. At its heart is the possibility of living with greater awareness, agency and intention. A LIFE IN NATURAL MEDICINE Carly is the co-founder and director of The Melbourne Apothecary at MECCA Bourke Street and MECCA Chadstone, and co-owner and director of Fertile Ground Health Group, a Melbourne practice dedicated to fertility, pregnancy and family health, alongside her business partner Charmaine Dennis. Across both businesses, her vision is to make thoughtful, personalised healthcare more accessible, bringing together exceptional practitioners, complementary disciplines and experiences that encourage people to take an active interest in their wellbeing. EXPERIENCE CARLY'S WORK Carly's work at The Melbourne Apothecary now focuses on group breathwork, workshops, retreats and collaborative wellbeing experiences. She no longer offers individual consultations at The Melbourne Apothecary. To enquire about upcoming experiences or collaborations, contact hello@the-ma.com.au. — The Melbourne Apothecary Instagram</image:caption>
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      <image:title>Team - Megan Russell</image:title>
      <image:caption>NATUROPATH Hormones | Gut | Skin | Vaginal Microbiome | Nervous System Regulation Megan is a degree-qualified naturopath who’s here to support you through hormonal shifts, digestive discomfort, skin concerns, or your resilience and energy just not being what it used to be. Whether you're navigating bloating, eczema, breakouts, painful periods, recurrent thrush, sleep challenges, stress, low mood, or simply feeling out of sync, Megan is here to help you restore balance and achieve sustainable, long-term results. With a Bachelor of Health Science from Torrens University and a clinical lens grounded in both science and traditional naturopathic principles, Megan takes a thoughtful, whole-person approach to your care. She focuses on foundations - food, movement, rest, nature, connection - and how they fit your actual lifestyle. Megan may draw on blood pathology, gut and vaginal microbiome mapping, and other functional testing where appropriate to gain deeper insight into your health and guide personalised treatment recommendations. She is particularly fascinated by the connection between the gut and skin and has a passion for uncovering and addressing the unique drivers of skin conditions, especially eczema. Her consultations are spacious, curious, and collaborative. No quick fixes or one-size-fits-all plans - just down-to-earth, evidence-informed support tailored to you. You’ll leave feeling heard, equipped, and gently guided. Outside the clinic, Megan’s likely beachside, café-hopping with a matcha in hand, or on the reformer at Pilates. She also keeps connected through her work with the NHAA, contributing to a vibrant naturopathic community. Want to explore what balance could look like - for you? Book with Megan at our MECCA Bourke Street clinic — The Melbourne Apothecary Instagram —</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/617a29c86f5aae1f6b8317c2/55c90ba0-c12f-4235-a022-667e9272056a/Marina+Christov.png</image:loc>
      <image:title>Team - Marina Christov</image:title>
      <image:caption>REGISTERED ACUPUNCTURIST | CHINESE MEDICINE PRACTITIONER Mental &amp; Emotional Wellbeing | Nervous System Regulation | Skin &amp; Facial Health | Addiction Support | Chronic Health Support | Energy, Vitality &amp; Longevity | Ear seed therapy With over 25 years of clinical experience, Dr Marina Christov is a highly respected Doctor of Traditional Chinese Medicine, renowned for her refined, intuitive, and results driven approach. Her work has been featured in Vogue, Daily Mail, WHO, Australian Weekly, New Idea, and more, and she is a former lecturer in Chinese Medicine as well as a previously elected National Board Director of AACMA, reflecting her long-standing leadership and contribution to the profession. Blending gentle Japanese and Chinese Acupuncture, Traditional Chinese Herbal Medicine, Facial Rejuvenation, and Holistic Counselling, Dr Marina is passionate about restoring Eastern Medicine to its rightful place within modern culture and society. She is deeply committed to educating and empowering her patients to cultivate lasting vitality, balance, and harmony. Renowned for her vibrant energy and deeply holistic approach, Dr Marina treats the whole person -mind, body, and spirit - working with precision and care to uncover and address the root cause of imbalance.  Guided by her philosophy, “Where true beauty is the expression of health, vitality, and a good heart,” her areas of expertise include mental health and emotional wellbeing, nervous system regulation for effective stress management, addiction support, skin health, chronic conditions, and energy and brain optimisation. Beyond the clinic, she is deeply committed to humanitarian causes, animal welfare, women’s rights and empowerment through education. Book with Marina at our MECCA Bourke St clinic — The Melbourne Apothecary Instagram</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/617a29c86f5aae1f6b8317c2/330afd1b-422c-4497-a43c-9fc686d02478/Grace+Hermocilla.png</image:loc>
      <image:title>Team - Grace Hermocilla</image:title>
      <image:caption>REGISTERED ACUPUNCTURIST | CHINESE MEDICINE PRACTITIONER Facial and Skin Health | Nervous System Regulation | Stress &amp; Sleep Support | Reproductive Health | Hormonal &amp; Digestive Health | Pain | Ear seed therapy Grace Hermocilla is a degree-qualified Acupuncturist and Chinese Medicine Practitioner recognised for her grounded presence, clinical precision, and deeply compassionate, client-centred care. Blending Japanese and Chinese therapy principles in traditional acupuncture, Chinese herbal medicine, and cosmetic acu-facial techniques, she delivers refined, evidence-informed treatments.  Her international clinical training includes hospital-based experiences in China and Japan across facial acupuncture, gynaecology, dermatology, gastroenterology and pain management. Her work often extends beyond needling to include hands-on techniques such as Chinese massage (tuina), acupressure and cupping, allowing treatments to be tailored more intuitively to the body in front of her. In addition to clinical practice, Grace contributes to academic teaching at Torrens University, where she supports students in evidence-based practice and health sciences. This foundation strengthens her ability to clearly educate, empower, and guide clients through both individual consultations and group wellness experiences. Having previously worked within the corporate sector, Grace brings a genuine understanding of the demands, pressures, and chronic stress experienced by high-performing professionals. Her firsthand insight into the impact of long hours, sustained stress, and disconnection from the body deeply informs her clinical approach. She has special interests in facial and skin health, nervous system regulation, stress and sleep support, reproductive health, pain, hormonal balance, and digestive health, guided by the belief that true beauty is an expression of internal harmony, vitality, and balance, supporting her clients to both look and feel truly beautiful. With East Asian cultural roots where herbal remedies and food therapy were integral to everyday wellbeing, Grace honours the depth of traditional medicine while applying it within a modern, clinically informed framework.  She is passionate about elevating natural medicine in contemporary spaces, especially where beauty, preventative care, and holistic wellbeing intersect. Grace takes a truly integrative approach, addressing physical, emotional, and lifestyle factors with warmth and precision, guiding her clients toward balance, authenticity, and beauty that radiates from within. Book with Grace at either our MECCA Bourke St or MECCA Chadstone clinic — The Melbourne Apothecary Instagram —</image:caption>
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      <image:title>Team - Emily Borozan</image:title>
      <image:caption>REGISTERED ACUPUNCTURIST | CHINESE MEDICINE PRACTITIONER | NATUROPATH Hormonal Health | Gut &amp; Skin | Sleep &amp; Nervous System Regulation | Emotional Wellbeing | Disordered Eating Recovery | Addiction Support | | Ear seed therapy Emily is a Registered Acupuncturist and Chinese Medicine Practitioner, holding a Bachelor of Health Science (Traditional Chinese Medicine). She also has a background in naturopathy, nutrition and western herbal medicine, with an Advanced Diploma of Naturopathy. She completed her studies at Torrens University Australia, developing an integrative foundation that bridges traditional wisdom with contemporary, evidence-informed care. Her path into natural medicine was shaped by personal experience. After navigating her own significant health challenges, Emily discovered the transformative potential of holistic care - an experience that not only supported her wellbeing, but reshaped her life’s direction. Today, she brings that same depth of respect and commitment into her work, supporting others to reconnect with their health in a way that feels grounded, empowering and sustainable. Emily’s clinical approach is calm, compassionate, and deeply attuned. She views symptoms not as isolated problems, but as meaningful signals from the body - invitations to restore balance across physical, emotional, and environmental layers. Her work is centred in acupuncture and Chinese medicine, supported by her background in naturopathy and nutrition, to create personalised treatment plans that reflect each individual’s constitution, history, and capacity for change. She has a particular interest in hormonal health, gut and skin conditions, sleep disturbances, emotional wellbeing, and supporting those navigating disordered eating patterns or addiction. Emily is especially drawn to complex or sensitive presentations, offering steady, thoughtful care through periods of depletion, dysregulation, or transition. At the heart of her philosophy is the understanding that healing is both physiological and deeply human. She creates a refined, supportive therapeutic space where clients feel genuinely seen and cared for. Her focus is not only on symptom support, but on building resilience, clarity, and long-term vitality - supporting each person to reconnect with their body’s innate intelligence. Book with Emily at our MECCA Bourke St clinic — The Melbourne Apothecary Instagram</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/617a29c86f5aae1f6b8317c2/f65dca3f-daa4-4239-a652-80b0de3c467d/Carlie+Rubenstein+The+Melbourne+Apothecary+ear+seeds.png</image:loc>
      <image:title>Team - Carlie Rubenstein</image:title>
      <image:caption>REGISTERED ACUPUNCTURIST | CHINESE MEDICINE PRACTITIONER Women's Health | Hormonal Health | Fertility &amp; IVF | Pregnancy | Cosmetic Acupuncture | Ear Seed Therapy Carlie is a Registered Acupuncturist and Chinese Medicine Practitioner, holding a Bachelor of Health Science (Chinese Medicine). She is registered with AHPRA and is an Accredited Member of AACMA, with training in both Acupuncture and Chinese Herbal Medicine. Her journey into Chinese Medicine began through personal experience. After recovering from glandular fever and chronic fatigue as a teenager, Carlie experienced firsthand the profound difference Chinese Medicine could make to her health. That experience sparked a lifelong passion for holistic healthcare and inspired her to pursue a career helping others feel their best. Carlie believes every person deserves to feel heard, understood and supported. She takes a personalised, whole-person approach to care, considering each individual's symptoms, health history and lifestyle to create treatment plans that address the underlying drivers of ill health, rather than simply managing symptoms. Her aim is to support lasting wellbeing while helping patients feel empowered throughout their health journey. Carlie has a particular passion for fertility and IVF support, pregnancy care, menstrual and hormonal health, and cosmetic acupuncture. At The Melbourne Apothecary, she provides personalised acupuncture, 24K gold ear seed therapy, acupuncture and signature cosmetic acu-facials, tailoring every treatment to the individual and their goals. Committed to ongoing professional development, Carlie continually expands her knowledge to ensure her patients receive thoughtful, evidence-informed care grounded in both traditional Chinese medicine and contemporary practice. Book with Carlie at either our MECCA Bourke St or MECCA Chadstone clinic — The Melbourne Apothecary Instagram —</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/617a29c86f5aae1f6b8317c2/8e4fc93a-9b1b-44ec-b240-bd1cd4ef4ce3/Georgie+Stephen+-+The+Melbourne+Apothecary.png</image:loc>
      <image:title>Team - Georgie Stephen</image:title>
      <image:caption>NATUROPATH &amp; NUTRITIONIST Hormonal &amp; Menstrual Health | Energy &amp; Fatigue | Stress &amp; Sleep | Digestive Health | Skin Health | Pregnancy &amp; Postpartum Georgie is a degree-qualified naturopath (BHSc) with over five years of clinical experience helping women with their energy, menstrual cycles, mood, sleep, stress, skin, and digestion. She loves helping women connect the dots in their health and get to the root of what’s going on, so they can feel better for the long term. Having navigated her own challenges with hormonal health, digestion and skin, Georgie understands how much these concerns can affect your quality of life and confidence, and how frustrating it can be to look for answers without finding the clarity you need. Georgie sees health as a puzzle, with each person’s unique picture shaped by their health history, goals, diet, lifestyle, relationships, and environment. With a keen eye for detail and a warm, compassionate approach, she gets to know your symptoms and health history in depth, and uses blood pathology and functional testing where helpful to understand what may be driving how you feel. She brings these pieces together into a personalised plan that prioritises your goals, fits into your life, and helps you feel better, using herbal and nutritional medicine alongside practical food and lifestyle changes. Georgie has a particular passion for supporting women on their journey to motherhood, from preconception through pregnancy and the postpartum period, and is a certified Motherhood Studies Practitioner. She is a member of the NHAA and was recognised with the Award for Clinical Excellence (2017) and Emerging Naturopath of the Year (2018). Outside the clinic, you’ll find Georgie spending time with her husband and two young daughters, cooking or baking something nourishing, getting stuck into a good book or puzzle, or heading off to the gym. Book with Georgie at our MECCA Chadstone clinic — The Melbourne Apothecary Instagram</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/617a29c86f5aae1f6b8317c2/ccf6f101-0d91-49f2-9b31-9e67b840dcde/Josia+James+-+The+Melbourne+Apothecary.png</image:loc>
      <image:title>Team - Josia James</image:title>
      <image:caption>NATUROPATH &amp; NUTRITIONIST Women's &amp; Hormonal Health | PMOS/PCOS &amp; Endometriosis | Skin &amp; Gut Health | Histamine Sensitivity | Nervous System Support | Somatic Practices When your body feels out of balance, understanding what's happening beneath the surface can be the first step towards feeling more like yourself again. Josia is an intuitive, passionate and curious naturopath who loves helping people reconnect with their inner vitality. Josia believes in meeting you where you're at. She brings warmth, curiosity and an intuitive ability to tune into the person sitting in front of her, creating a space where you feel heard, understood and empowered in your health goals. Her clinical experience has fostered a particular interest in women's hormonal health, including endometriosis, PMOS (previously PCOS) and PMDD, as well as skin concerns such as acne and eczema, gut health, histamine sensitivity and nervous system health. Josia loves connecting the dots. She takes a personalised and holistic approach to health, looking beyond the surface to explore what might be contributing to your symptoms. She is passionate about using blood pathology and functional testing, where appropriate, to build a clearer picture of what is happening within the body. Alongside traditional naturopathic care, Josia incorporates practical somatic tools and exercises to help clients build nervous system capacity, develop a deeper connection with their bodies and feel more resourced to make lasting changes to their health. Josia recognises that lasting change goes beyond knowing what to do. It's about building the capacity to follow through in a way that feels sustainable. By supporting clients to work with their bodies, she aims to make positive health changes feel more achievable, accessible and lasting. Josia holds a Bachelor of Health Science (Naturopathy) from Endeavour College, bringing her clinical knowledge and evidence-informed approach together with a deep curiosity about the connections between physical health, emotional wellbeing and the nervous system. Josia is here to help you make sense of your health and find a way forward that works for you. Vitality awaits. Book with Josia at either our MECCA Bourke St or MECCA Chadstone clinic — The Melbourne Apothecary Instagram</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/617a29c86f5aae1f6b8317c2/17000646-a869-4b29-be26-7e93cbc7050f/Adriana+Dalic+-+The+Melbourne+Apothecary.png</image:loc>
      <image:title>Team - Adriana Dalic</image:title>
      <image:caption>REGISTERED ACUPUNCTURIST | CHINESE MEDICINE PRACTITIONER Cosmetic Acupuncture &amp; Facial Rejuvenation | Skin Health | Women's Health &amp; Fertility | Stress &amp; Emotional Wellbeing | Musculoskeletal Pain | Chronic Health Support | Ear Seed Therapy Feeling heard, understood and supported in your health is just as important as the care you receive. Adriana brings warmth, compassion and a deeply personalised approach to Chinese medicine, creating a space where you can explore your health concerns, feel empowered in your choices and reconnect with your wellbeing. Adriana believes that health extends beyond the absence of symptoms, encompassing physical, emotional and mental wellbeing. Drawing on traditional Chinese medicine principles alongside contemporary clinical knowledge, she takes a holistic approach to care, considering each individual's unique health concerns, lifestyle and circumstances. She has a particular interest in cosmetic acupuncture, facial rejuvenation and skin health, alongside women's health, fertility, musculoskeletal pain, stress and chronic health conditions. Adriana is especially passionate about the connection between internal health and external beauty, embracing the philosophy that radiant skin and lasting vitality begin with balance from within. Her treatments may incorporate acupuncture, Chinese herbal medicine, cupping, gua sha and ear seed therapy, tailored to each individual's needs. Her approach to healthcare is deeply influenced by her own experiences navigating chronic illness. Having experienced firsthand the physical and emotional challenges of ongoing health concerns, Adriana brings empathy, compassion and understanding to her practice. These experiences have shaped her belief in the importance of truly listening to patients and creating a space where individuals feel heard, supported and understood. Adriana is an AHPRA-registered Acupuncturist and Chinese Medicine Practitioner, holding a Bachelor of Health Science (Traditional Chinese Medicine) from Torrens University Australia. She is also a member of the Australian Acupuncture and Chinese Medicine Association (AACMA). At the heart of Adriana's practice is a commitment to compassionate, individualised care. She strives to create a warm and welcoming environment where patients feel empowered, supported and actively involved in their health journey. Book with Adriana at our MECCA Chadstone clinic — The Melbourne Apothecary Instagram</image:caption>
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